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Email is most important channel for driving Christmas sales: infographic | Econsultancy

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Econsultancy says:

[…] more than two-thirds of companies (70%) rate email marketing as ‘excellent’ (23%) or ‘good’ (47%) in terms of return on investment. While this represents a slight fall from 2011 (72%), this is still a higher ROI than any other digital marketing channel except search engine optimisation (79%).

Small print in infographic says the survey was done in UK, France, Germany in November 2012.

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Written by nevilleh

December 19, 2012 at 12:09

Posted in General

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