Archive for December 2012
[…] more than two-thirds of companies (70%) rate email marketing as ‘excellent’ (23%) or ‘good’ (47%) in terms of return on investment. While this represents a slight fall from 2011 (72%), this is still a higher ROI than any other digital marketing channel except search engine optimisation (79%).
Small print in infographic says the survey was done in UK, France, Germany in November 2012.
Worth thinking about:
Typical aspects that may affect site speed are server issues, bandwidth, internet providers and a huge topic is load time. Shoppers expect your page to load fast, whether they are shopping on a typical desktop or laptop, as well as mobile devices such as smartphones and tablets. With nearly 10% of shopping now done via mobile device, you’re going to want to make sure your site is up to speed.