What Does Social Media Success Mean to Your Business? [Infographic] | Pagemodo
Snapshot of small businesses in the US. Some interesting metrics, eg:
2011 survey of small business leaders and using social media for business, of the 53% who did, only 4% use Twitter
1 in 3 marketers say measuring ROI is among their top questions about social media.
88% of brands says exposure is the biggest benefit.
62% of marketers say improved search rank was the biggest benefit.