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Archive for May 2012

Meet the Connected Car of the Future [Infographic]

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Heh, the car illustration with the text about Audi actually looks like a BMW 🙂

Nice work overall. Good to see plenty of sources cited.

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Written by nevilleh

May 31, 2012 at 18:35

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Appsaloosa: Klout vs Kred – The Battle of Influence Measurement [Infographic]

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Interesting comparison: it makes Kred a far more attractive proposition to me, hands down.

Would love to see a version of this that included PeerIndex.

Written by nevilleh

May 27, 2012 at 8:29

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Social Media And The Growth Of Mobile Marketing [Infographic]

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Especially interesting re “the growing power of QR codes.” Maybe the time is now coming for those entry points to rich experiences. The problem with them so far, imo, is poor imagination and poorer execution.

Written by nevilleh

May 24, 2012 at 9:37

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Does Social Media Marketing Really Work? [Infographic]

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Sixty-four percent of [US] business owners say social media marketing is a promising tactic and they believe it provides returns – but they aren’t willing to go all in with it just yet and favor a more cautious approach. Another 20% are more bullish on its potential, according to the same study, while just 6% are hardcore skeptics.

How do marketers and entrepreneurs measure whether social media marketing pays off? Most do so by measuring the accumulation of friends, likes, followers and other online connections. Thirty-nine percent look at shares of brand content, while 35% measure actual leads from social media. Just 18% measure success by overall brand awareness and favorability as gauged by consumer surveys.

Written by nevilleh

May 24, 2012 at 7:52

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Should I Buy Facebook Stock? (Comic) | AllThingsD

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Written by nevilleh

May 19, 2012 at 7:43

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What Does Social Media Success Mean to Your Business? [Infographic] | Pagemodo

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Snapshot of small businesses in the US. Some interesting metrics, eg:

2011 survey of small business leaders and using social media for business, of the 53% who did, only 4% use Twitter
1 in 3 marketers say measuring ROI is among their top questions about social media.
88% of brands says exposure is the biggest benefit.
62% of marketers say improved search rank was the biggest benefit.

Written by nevilleh

May 8, 2012 at 15:45

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Infographic: Features your next smartphone may have | GigaOm

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The new Samsung Galaxy SIII, launched yesterday, ticks a lot of the boxes.

Written by nevilleh

May 4, 2012 at 9:16

Posted in General