Twitter Used By 91% Of B2B Marketers, But LinkedIn Generates Twice As Many Leads [Infographic] I AllTwitter
[…] Marketing automation software provider Pardot surveyed B2B marketers on their social media habits, and found that while 91 percent were using Twitter as part of their media arsenal, only about 15 percent were generating leads from the platform. And while that was good enough to edge out Facebook, LinkedIn, while used by marginally less marketers, produces over twice as many leads.
Pardot’s data ranked LinkedIn as the number one lead generator amongst all media tools, rating 32 percent, ahead of blogging (27 percent) and Twitter (15 percent).
Survey methodology not disclosed, nor how many surveyed. Still, credible-looking research. Assume US only. Nice infographic.