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Content Marketing in a Blink: The Content Grid v2 [Infographic]

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[…]Today, fewer people ask, “How can I get started in content marketing?” and more probe, “How can I operationalize it?” These are good signs. {…] The Content Grid v2 picks up where its predecessor left off. Intact is the prescriptive connection between content type and distribution channel. New is the perspective of the buyer, a multi-stage purchase funnel, and a comprehensive collection of KPIs (like they say, “What isn’t measured, isn’t purchased.”). Although v2 contains significantly more information than the original, the new design is infinitely more simple.

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Written by nevilleh

June 24, 2011 at 14:01

Posted in General

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