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Content Marketing in a Blink: The Content Grid v2 [Infographic]

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[…]Today, fewer people ask, “How can I get started in content marketing?” and more probe, “How can I operationalize it?” These are good signs. {…] The Content Grid v2 picks up where its predecessor left off. Intact is the prescriptive connection between content type and distribution channel. New is the perspective of the buyer, a multi-stage purchase funnel, and a comprehensive collection of KPIs (like they say, “What isn’t measured, isn’t purchased.”). Although v2 contains significantly more information than the original, the new design is infinitely more simple.


Written by nevilleh

June 24, 2011 at 14:01

Posted in General

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