Archive for February 2011
The above chart says it all. After battling it out with local clone StudiVZ and the other social networks in the VZ networks group, Facebook has reigned supreme. Produced by Fitton & Maass Consulting, it shows that the U.S. social network has 64.4% of the market based on users who login at least once per week. StudiVZ claims just over 12% while the group as a whole sits at 32.7%. Thus Facebook continues to eat away at its local competitor’s market share. This, as Fitton & Maass points out, despite a German government minister warning the public not to use Facebook based on privacy concerns.
[…] There are a couple things we’d like to point out here:
- Look how Windows as a group (i.e. Windows 7 Vista XP) hasn’t gained any market share at all in the desktop OS space. That’s the blue line at the top.
- Then look how Windows 7 and the combined Windows XP Vista lines mirror each other. One is increasing at the same pace the other is decreasing.
And that’s the really interesting part. Windows 7 may be a huge success and selling like crazy, but it isn’t growing the overall market share of Windows as you might have expected. It’s cannibalizing the other versions of Windows.